The Direct Mail Acquisition program is critically important. It is a key growth strategy to engage new supporters and requires a significant investment. Historical fundraising data indicates typical response rates for a DM Acquisition campaign are between 0.5% – 2.5%.
We put together a thorough creative brief, analysing every aspect of your campaign (target audience, positioning, values, mission, personality etc.)
We build up your visual identity and images. (logo, fonts, colours, photography, icons…)
We drill down to pinpoint the call to action, which must stand out clearly through the sum of representations.
We follow the print process and ensure all elements are completed to your deadline.
We ensure that every aspect can be used across all communication materials (online and in print).